Maximize Profit Through Technology Roadmap Optimization (1/2-Day)
Are you staging investments to meet market requirements and to maximize profits, within your resource constraints?
In this Big-Bets Executive Workshop you will learn to lead efforts to:
- Determine optimal technology investment levels and timing, to maximize your competitive position, within your R&D budget
- Minimize the excess complexity and financial burden of your technology portfolio, without compromising market attractiveness
- Exploit tradeoffs in market performance requirements, technology capabilities, and product COGS, to maximize enterprise profitability
Transform your Technology Roadmap into a profit multiplier:
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Translate product/application roadmaps into key performance requirements roadmaps, by year or by quarter
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Identify the market leader and relationship between market share and performance level, using a "weighted-distance" function.
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Translate technology/platform roadmap to key performance capabilities roadmaps, by year or by quarter.
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Quantify the cost structure impact to the "inherited" product/application COGS for candidate technologies/platforms.
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Map technology/platform development costs by technology node lineage, by year or by quarter.
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Evaluate all product-platform combinations to compute the technology-dependent demand forecast for your roadmaps.
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Optimize the Gross Profit of your product/application roadmaps, subject to aggregate technology expenditures and R&D budget.
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Leverage the technology roadmap optimization process to maximize profits, on a recurring basis.
"Proxi has provided us a significant amount of capability to view our business performance from a variety of metric-based perspectives, to objectively evaluate our options, and to make quantifiable and defendable decisions that will ensure portfolio health. We continue to evolve the process as our business conditions evolve, and we continue to be impressed by the benefits to our executive-level decision making.”
Arezou Zarafshan, VP R&D
ACCO Brands, Inc.
"PROXI has been instrumental in our portfolio successes – we are seeing key managerial questions surface in a timely manner. This has allowed us to determine which projects to delay, and to create the most business value from our aggregate resource investment. These decision-making advantages provide the weight to push through many barriers we are facing.”
Mike McCourt, VP/GM
Freescale Semiconductor, Inc.
"PROXI provided our organization with the methodology to rationalize our portfolio of over 200 projects. It allowed us to bring sound, objective measures and consistency in evaluating the value of projects relative to corporate strategic objectives and needs. PROXI allows us to make better, consistent and transparent decisions to manage our business and to meet market needs."
Simonetta Turek, Ph.D., VP Corporate IT
Alcatel-Lucent, Inc.
Instructor - Jeff Baum
Jeff is the Managing Director of PROXI Management Decisions and a member of the Business Analytics faculty at Arizona State University's W.P. Carey School of Business. He has over 25 years of technology development and management consulting experience within the semiconductor, imaging & printing, telecom, medical devices, oil & gas, and enterprise software industries.
Jeff has lived project business-case forecasting, portfolio optimization, capital budgeting, strategic planning, and new product development at global companies such as Hewlett-Packard, Ericsson, Medtronic, Motorola, ON Semiconductor, TRW, Agilent Technologies, Freescale Semiconductor, ACCO Brands, Alcatel-Lucent, Rambus, Halliburton, and Fujitsu.
Prior to founding PROXI in 2002, Jeff was a management consultant with PRTM (acquired by PwC) in their Tokyo, Japan and Mountain View, California offices. Earlier in his career, he spent 11 years developing new products with Motorola Semiconductor in Phoenix, Arizona.
Jeff earned his MBA at the University of California Berkeley – Haas School of Business, his MS Electrical Engineering at the University of Arizona, and his BS Electrical Engineering at the University of Illinois Urbana-Champaign. Jeff is the primary inventor on four U.S. Patents and has authored 31 technical publications.
